Fabulous Free Brand Tracking Devices
Go Forth and LISTEN! Free Reputation Tracking Tools in the Social Universe.
Welcome back to the Voxy Blog! We adore social media and the unique ability to connect our brand directly with fans and followers all over the world. We always encourage our clients and business colleagues to get active on social media. Most people forget to “listen” to what’s being said about their brand after they start interacting with their customers online. There are many paid listening tools to cut down on time spent tracking your brand’s reputation, but nothing beats free, right? If you’re going to take the time to interact, why not take the time to listen? Here are a few of our favorite free tools so you’ll always “hear” what’s being said about you online.
#1. Good old fashioned Google Alerts. These are reliable and can be sent directly to your email inbox on your schedule of choice. When you want to know what shows when your brand is searched, this is a great tool to use. Be sure to set alerts for all possible spellings of your brand’s name and key individuals in your company. For instance Voxy Media Group is set for: Voxy, Voxy Media, Voxy Media Group, so anytime our company is mentioned, we’re notified.
#2. Social Mention offers results for just that – social mentions. This tool searches social media platforms in real-time for the exact phrase or keyword you enter. Social Mention catches any publically visible content. Keep in mind the Facebook API prevents some user updates and content from being detected based on the privacy settings of the individual user. 99.9% of blogs, social platforms and images will be scanned and show in the results of this simple-to-use tool.
#3. Tweets, videos, images and more are gathered on Topsy. Topsy is a handy listening device as well as a Twitter influencer tool. Enter several variations of your business name to ensure you catch all the potential posts regarding your brand.
#4. Tagboard is our favorite hashtag tracking device. There are many to choose from in this service category; but the simple to use, visually appealing design of Tagboard makes this platform our favorite. Type in any hashtag and see who’s been posting to it. The unique visual layout will let you differentiate to which social platform the hashtag was posted, at-a-glance. Again, you may find an individual’s Facebook settings have blocked Tagboard from viewing the content, but this tool can, and will, show you what’s being posted on all your other favorite platforms in a jiffy.
Now that you know our favorite freebie tracking devices, do more than “Google” yourself. Go forth and check your brand’s online reputation. Tweet us your favorite listening devices @VoxyMediaGroup. We look forward to hearing from you!